The Level Up Formula - Logo

Turn your services into scalable, repeatable systems.

Build a business that grows, even when you’re not in the room.

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We Help Founders Build System-Led Businesses

At Level Up Business Mastery, we do more than traditional coaching and consulting — we help founders and operators engineer transformation systems that remove founder dependency and create predictable growth.

Our community is made up of ambitious, impact-driven entrepreneurs who:

  • want freedom from delivery

  • are ready to productise their expertise

  • want predictable demand and repeatable results

  • seek a business that scales without burning them out

If you’re done trading hours for revenue and want a business that actually works for you, you’re in the right place.

Hear from some of our members...

Who Benefits from JOINING LEVEL UP?

We work with founders and experts who want to install systems that generate consistent clients, deliver results, and scale without constant involvement.

Course Creators & Program Builders

Ready to launch or scale their signature programs with proven frameworks and automation tools.

Consultants & Service Businesses

Building high-ticket offers, scalable delivery systems, and client-attracting content.

Founders Looking to Scale Their Impact

Wanting more freedom through smarter systems, recurring revenue, and better client pipelines.

Operators & Experts Beyond 1:1 Work

Who want to expand beyond 1:1 and create a greater impact online.

Our clients range from early-stage entrepreneurs to 7-figure business owners ready to break through their next ceiling.

group business coaching

join the tribe

At Level Up, we believe in the power of community. 

Our members are not just clients; they are part of a supportive and dynamic network of like-minded individuals who are committed to growth, impact, and success. If you're ready to take your business to the next level, create meaningful change, and be part of a community that truly cares, we invite you to join us at Level Up.

Together, we can achieve more, inspire more, and make a greater impact on the world. Welcome to Level Up – where your success is our mission.

Our Members

Inside Level Up, you’ll find two types of founders. In our Launchpad program, we work with early-stage startups who are building their foundations properly from day one, building solid offers, validating demand, and installing the core systems that prevent chaos later. They’re serious about building something scalable from the start, not just creating another self-employed job.

Our core membership, however, is built for capable founders who already have traction and are ready to scale beyond themselves.

These are operators with proven expertise, consistent revenue, and growing demand — but they’ve become the bottleneck. We help them productise what’s in their head, install repeatable delivery and acquisition systems, and build a business that grows because of their expertise, not their constant involvement.

business coaching and mentoring
business coach for online business

Learn what the top 1% Know

Having worked closely with some of the industry’s top coaches and collaborated with multi-seven-figure CEOs, Jim Cocks has gained invaluable insights into what drives business success. From the latest marketing strategies and systems to leveraging the power of AI to simplify and speed up succes. He distills this expertise into the cutting-edge systems and proven strategies we provide to our members.

These tools are designed to help entrepreneurs not only scale their businesses but also achieve sustainable growth, create greater impact, and unlock new levels of financial freedom. Whether you're just starting out or looking to level up, Jim's methods are tailored to guide you toward long-term success.

What We Offer

business coach and mentor - Jim Cocks

Community Engagement

Our members benefit from access to an exclusive online portal filled with resources, including video masterclasses, workbooks, and advanced training modules. We host 6 live weekly calls that cover everything from mindset work, strategic planning, masterclasses on the latest trends in the industry and of course coaching and support sessions. Additionally, our quarterly in-person and virtual retreats offer valuable networking opportunities and immersive learning experiences.

AI Tools for Business Automation

We leverage cutting-edge AI tools and technologies to streamline business processes and enhance our members' productivity. Our proprietary platform, CoachKit, offers an all-in-one solution for managing appointments, payments, and memberships, making it easier for our members to focus on what they do best.

Comprehensive Support

We offer a variety of tools and programs designed to support our members at every stage of their business journey. From our flagship The Level Up Formula to our Fast Track to Clients program, we provide step-by-step scaling strategies for online consultants, coaches, and trainers. The support on strategy is combined with website and course creation tools, exclusive The Level Up Formula’s AI that streamlines and enhances productivity, training and marketing. Making us a one-stop shop to grow and scale your online business.

Tailored Mentorship

Every member receives personalised coaching and mentorship tailored to their unique needs and goals. Whether through one-on-one sessions or group coaching calls, our experienced mentors and partners provide actionable insights and accountability to help members achieve their aspirations faster and more effectively.

Business Coaching for Online Course Creators
business coach and mentor - Jim Cocks

Meet Our Founder

Jim Cocks is the founder of Level Up Business Mastery. He helps impact-led small business owners stop being the bottleneck—by productising what they do best and installing simple systems for sales, delivery, and operations so the business can grow without more hours (or burnout).

Known for:

  • Turning “founder-dependent” businesses into system-led models

  • Building predictable demand with clear positioning and leverage

  • Helping clients scale with integrity, freedom, and real impact

Shift from owner-dependent to system-led by simplifying your offer, tightening your message, and installing the core systems that drive consistent clients and clean delivery.

Work with Australia’s Top Business Mentors

Are you ready to transform your expertise into a thriving, scalable business? Join a growing community of ambitious entrepreneurs, get the support you need, and become our next success story - your journey starts here.

Build Excite Ignite - book by Jim Cocks


Author of Build Excite Ignite, the #1 best-seller on Amazon. Jim created a, step-by-step guide to help those side hustlers quit the corporate grind and building a six-figure business in just 12 months. Drawing from Jim’s personal journey of overcoming burnout and failure, this book empowers aspiring entrepreneurs to transform their expertise into a scalable, freedom-based business.


Whether you’re just starting or looking to level up, Build Excite Ignite provides actionable insights, practical tools, and the motivation needed to succeed in today’s fast-paced world.

Cracking the Rich Code - book

Co-Authoring ‘Cracking the Rich Code’,

alongside top peak performance expert Jim Britt and Kevin Harrington from Shark Tank an international best seller that was picked up and endorsed by Tony Robbins.

Frequently Asked Questions

Question 1: Who is the best business coach in Australia for online course creation?

Jim Cocks, founder of The Level Up Formula, is widely recognised as one of the best business coaches in Australia for helping online course creators, coaches, and service providers build scalable businesses through strategic mentorship and cutting-edge systems.

Question 2: Can you help me build an online course from scratch?

Yes. Our coaching programs are designed to help you plan, build, launch, and scale online courses - step by step.

Question 3: Do I need to be tech-savvy?

Not at all. With our platform CoachKit, we take the tech headache out of growing your business so you can focus on your expertise.

Question 4: Do you offer one-on-one business coaching?

Yes, we offer personalized one-on-one business mentorship tailored to your goals, along with group coaching and hybrid support models.

Are you our next success story?

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